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Guides for t-shirt and print on demand sellers

Practical reading on niches, design ideas, color, copyright and printing. These guides first ran on TeeSpy and have been updated for 2026.

• 15 Creative T-Shirt Marketing Campaigns to Learn From

  From I ❤ NY to the Ramones logo, a look at t-shirt campaigns that made a lasting impression, and the ideas t-shirt sellers can borrow from them.

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• A Lesson in Color: The Best Color Combinations for T-Shirts

  A simple guide to color theory for t-shirt designs: the six classic color schemes, how many colors to print, and palette tools that save time.

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• Are Mashup and Parody T-Shirt Designs Protected by Fair Use?

  What t-shirt and print on demand sellers should know about copyright, trademarks and fair use before selling mashup or parody designs.

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• How to Choose the Right T-Shirt Printing Company: A 20-Point Checklist

  What to look for in a t-shirt printer or print on demand partner, from samples and print quality to communication, shipping and returns.

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• How to Find T-Shirt Niches and Design Ideas People Already Love

  A practical method for choosing a t-shirt niche and finding popular design ideas on Pinterest, Etsy, Amazon and social media, then making them your own.

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